• Brand Strategy
  • Identity System
  • Print Collateral

Martin Commercial Building Business Communities.

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Reintroducing a family name to Mid-Michigan.

Chosen to reposition Lansing’s real estate leader and one of its most visible companies, which was founded in 1962, we helped Martin create and adopt a new strong and highly differentiating brand.

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  • Brand Identity
  • Campaign Design
  • Digital Design

Wieland Excellence In Construction.

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Wieland builds projects across the US and beyond. We built the brand that travels with them, because they don’t trust us to pour the concrete or weld the building frames.

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  • Campaign Design
  • Photography
  • 旋风加速器专业版安卓

Lansing Symphony Orchestra 87th Annual Season Campaign

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  • Brand Identity
  • Environmental Design
  • Digital Design

Klavon's Pizzeria and Pub Handcrafted, Artisan Pizza

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People flock to their nearest Klavon’s for the incredible pizza and other delicious, scratch-made offerings. Oh – and their staff? Nicer than a room full of kindergarten teachers.

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  • Naming
  • Brand Identity
  • Digital Design

Marana Group Data. Documents. Distribution.

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Reimagining a 42-year-old logistics brand.

Headquartered in southwest Michigan, and serving clients worldwide, these problem solving folks can deliver 16,000 fresh apples around the country in days or get that dangerous car off the road faster than the apples can hit the ground from the tree. Almost.

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  • 旋风加速器安卓版安装
  • Campaign Creation
  • Print Collateral

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Highlighting a festival’s inclusivity and flexibility.

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  • Brand Identity
  • Print Collateral
  • 旋风加速器APP

Virid Group Cannabis Staffing and Training

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Crafting visual language for a cannabis consulting firm.

Leave the cannabinoids and terpenes talk up to the experts at finding high quality candidates for growing businesses. From growers to budtenders, this training, staffing, and consulting agency for Michigan’s growing cannabis industry will hand pick the right fit.

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  • Book Design
  • Editorial Direction
  • Publishing

Flower House Detroit Art Installation, Photography Book

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Recreating a once immersive and fragrant art installation.

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  • Naming
  • Brand Identity
  • Exhibit Design
  • Digital Design

FLOW Exhibit Impression 5 Science Center

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A creative exercise in simplifying fluid dynamics.

FLOW, a brand new exhibit at Impression 5, explores fluid dynamics with two stories of hands-on, interactive components and activities. Kids and parents alike can study the science of a vortex, power a giant water-shooting flywheel, play with water jets, and much more!

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  • Brand Strategy
  • Identity System
  • Website Development

American Plumbing Craftsmanship Installed with Pride

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Positioning a service firm to fly above the rest.

Craftsmanship and classic American workmanship are foundational tenants for this growing service business. Developing an identity around a strong forward facing eagle differentiates this proud workforce.

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Founded 25 years ago, Traction is a leader and expert in brand positioning through strategy and thoughtful design. We have crafted a process to help companies differentiate their identity and use a voice truly reflective of their organization. We’re a passionate group of creators who believe in both celebrating individuality and the great power of community. And eating dessert. We love dessert.

Our Capabilities

  • Research
  • Brand Strategy & Story
  • Naming
  • Brand Identity
  • Brand Activations
  • Campaign Strategy
  • Digital Design

Our Team

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Chicken Driving the Bus?

Don’t let it! Watch this webinar Camron hosted by SBAM loaded with insight on leveraging your creative and innovative mindset as a small business owner.

07.29.2023 — Giving Back, Webinar
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Back to Back

Awarded the most Gold ADDYs and overall Best of Show for the second year in a row. A couple Best of Category and a Judges Choice rounded out this year’s competition.

02.17.2023 — Awards, Features

Keep Lounging

Two more logos selected for the international LogoLounge Book Eleven out of 35,000 worldwide submissions.

05.01.2023 — Awards, Features
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